Advisory Board

Tina Mörch-Pierre

Senior Director of Innovation & Technology at Transdev North America

Tina Morch-Pierre Transdev North AmericaTina Mörch-Pierre is a dynamic and visionary leader with over 25 years of experience in the healthcare and transportation industries. As the Senior Director of Innovation & Technology at Transdev North America (formerly First Transit), Tina spearheads the integration of technology solutions into business operations, driving improved product offerings, operations and efficiency through her innovative initiatives. She goes the extra mile by providing strategic planning and technology consulting services, guiding clients toward successful product development and delivery.

Previously serving as AVP of Innovation, Payment Systems & Reporting, Tina led ground-breaking projects that harnessed on-demand technologies, revolutionised payment acceptance and introduced award-winning mobile applications. Her visionary leadership positioned North Texas as a mobility integrator, offering customers first- and last- mile options through microtransit, ride-hailing and other innovative mobility services. Her ability to cultivate vendor relationships and spot new business opportunities has been instrumental in driving growth in the organisations that she has worked for. With a customer-centric approach, Tina has managed product roadmaps and delivered innovative transportation solutions, automated payment systems and Mobility-as-a-Service (MaaS) initiatives.

Tina’s impact extends beyond her professional achievements, as she actively contributes to the community as the elected Board Secretary for The El Roi Foundation, underscoring her unwavering commitment to making a positive difference. With her trailblazing spirit and strategic acumen, Tina remains at the forefront of shaping the future of transportation, paving the way for a more accessible and interconnected transit ecosystem that benefits all.

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