Modeshift Case Study: Santa Maria Regional Transit – City of Santa Maria, California

Find out more about how Modeshift supported SMRT when it needed a working mobile application for contactless ticketing that supports all fare modes.

Modeshift Santa Maria Transit

Santa Maria Regional Transit (SMRT), an agency that provides intracity services within Santa Maria and intercity services within Santa Barbara County, is one of Modeshift’s latest partners. The deal with SMRT was made after a public tender in which Modeshift proved to be the best solution to SMRT’s needs. The agency used funding from the Coronavirus Aid, Relief, and Economic Security (CARES) Act, a $2.2 trillion economic stimulus bill that the U.S. government passed to tackle the fallout from the COVID-19 pandemic. 

SMRT needed a working mobile application for contactless ticketing that supports all fare modes, as well as mobile-accessible bus passes for local college students. The agency needed a trustworthy partner to provide not only the necessary software and equipment, but also to help with the deployment. During the COVID-19 pandemic, Modeshift remotely deployed several agencies and has a proven record of navigating the specific situation with ease and efficiency.

Modeshift was the winning offer during the tender process due to its flexibility and its ability to provide all necessary user-facing features (POS terminals, smart cards and paper tickets) and the underlying infrastructure at a price that was unmatched by other participants. Modeshift also provided all the necessary deployment support and staff training to ensure the smooth and timely launch of the system.

Find out more about the project and how Modeshift helped SMRT to achieve its desired goals by downloading this whitepaper now.

About the company

Modeshift is a U.S. company that helps transit agencies to modernise their user-facing technology and the underlying infrastructure – to improve efficiency, increase ridership and provide adequate, sustainability-oriented service. It is the only all-in-one digital mobility infrastructure platform that also gives the transit industry the tools to reduce their carbon emissions and aim for sustainability.