People Counting: Improve decision making, optimise services and increase customer satisfaction

Supported by:

27 March 2014

Supported by:

27 March 2014


This webinar discusses the general principles involved in counting people and provide some examples of how counting people has brought benefits to both customers and service companies.

Eurotech has over 10 years of experience in providing people counting devices for a wide variety of applications all over the world. The purpose of this webinar is to discuss the motivation and benefits of counting people and highlight typical and unusual applications.

Knowing how many people are in, have entered or have used a facility is interesting to most organisations and innovative companies can now transform this information into knowledge that improves their competitive advantage.

The ability to combine these people counts with other relevant information enriches knowledge allowing better decisions to be made. Optimisation of services based on real usage, whether that is bus routes or cleaning rotas, can improve customer satisfaction and reduce cost.

Having both real time access to this information and historical trend analysis allows further enhancements with dynamic updates that can be delivered to personnel and customers. Imagine being able to advise your customers that the next train to London is full, but the one five minutes later is empty; better still send them a discount voucher for the coffee shop while they wait if a service is oversubscribed. Alternatively, knowing that a large number of people have just entered a department within a retail store would allow the manager to deploy more staff to serve them; thus increasing sales and customer satisfaction without hiring more staff. The real time effect of merchandising changes or in store promotions can also be monitored and adjusted accordingly.


Gavin LancasterGavin Lancaster (Head of Fleet Consultancy, MiX Telematics)

Gavin has over 15 years’ experience within the Telematics industry including project management and implementing MiX solutions in a number of large well known global bus and coach operators.
Currently he heads up the Fleet Consultancy team within the MiX Telematics European business.
This team specialises in helping bus and coach operators get the most from their telematics investment and includes the following key tasks.

  • Project Management of new implementations
  • Staff and driver training
  • Fleet consultancy tasks helping our customers reduce their fuel spend, improve passenger satisfaction levels and reduce wear and tear on the fleet
  • Integrate new products into the MiX Telematics bus and coach offering and work with various technology partners in order to future proof our offering

About the MiX Telematics bus and coach solution

With an installed base totalling hundreds of thousands of vehicles, MiX Telematics is a leading provider of fleet management solutions to many of the world’s top bus and coach companies and understand the unique needs of this transportation sector.
Our work across a broad spectrum of operators clearly evidences the capacity of our solutions to drive substantial improvements in fuel economy and CO2 emissions, reduce accident rates and enhance the passenger experience.

The MiX Telematics team of industry experts will work alongside your team to deploy our leading-edge mobile computing hardware into your vehicles at times that will ensure that your operations will be unaffected. The vehicle data collected will be presented through our web-based application which will arm you with a comprehensive suite of management reports to help drive your business forward.

David Barrett-Hague, EurotechDavid Barrett-Hague (Head of UK Sales, Eurotech)

David has over 20 years’ experience in the embedded computer industry. Having started his career writing firmware for IBM his career has spanned the globe with a variety of roles and challenges dealing with the latest trends in technology. Currently he heads Eurotech’s Sales Team with responsibility across Northern Europe. This includes the prevision of People counting solutions utilising Eurotech’s Everyware Cloud which is a leading M2M data framework.

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