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Enterprise Car Club and Liftshare launch car-sharing offer

Posted: 18 November 2019 |

In a bid to reduce dependency on older, often higher polluting vehicles, the partnership will use a ‘shared asset model’.

Enterprise Car Club and Liftshare launch car sharing offer

Enterprise Car Club, which allows members access to vehicles by the hour or more, and car-sharing network, Liftshare, have announced a partnership that will see a new mobility model that aims to improve access to shared vehicles for both car club members and business users in the UK.

A ‘shared asset model’ (SAM) will be used, allowing users to share low emission Enterprise Car Club vehicles, with the aim of reducing dependency on older, often higher polluting vehicles, and making better use of the 36 million ‘empty’ car seats on the daily commute.

SAM works on the principle that a car club vehicle is driven to a workplace, shared with a colleague (or colleagues). During the day the car is then available for use either by employees for company travel, removing the need for them to use their own vehicle, or by the general public.

To further increase utilisation, the vehicle is also available as an Enterprise Car Club vehicle on a simple pay as you go tariff at weekends and evenings.

This means that vehicles which would have spent the majority of each day parked-up are theoretically replaced by fewer, more intensively used alternatives. A further client incentive is said to be the option of a revenue share derived from commuter journeys, in addition to the gains associated with taking single occupancy vehicles off an already congested road network.

The partnership will use trip authentication and smart parking technologies to ensure that people parking in allocated sharing bays are genuine sharers, allowing management of the car park by an organisation’s facilities team.

Oz Choudhri, Head of MaaS, Enterprise Rent-A-Car UK Ltd, said: “Enabling people to share vehicles for their daily commute will play a big role in improving air quality and reducing congestion. By combining the strength of our growing national Car Club fleet with the exciting technology of Liftshare, and working with progressive organisations, we can make this ambition a reality.”

CEO and Founder of Liftshare, Ali Clabburn, added: “Our focus on improving the commute and reducing the amount of single occupancy vehicles can be accelerated when we work with partners like Enterprise and the milestone of saving one billion miles becomes even more achievable.”

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