DriveNow reaches 100,000 customers in four years

Four years after its launch, Arriva’s car sharing scheme in Demark, DriveNow, now has 100,000 customers and continues to grow as new electric vehicles are added to the fleet.

As part of an expansion programme, the DriveNow operating area is to be extended to include new areas of Copenhagen. Arriva is increasing its fleet of on-demand hire cars by 50 per cent and rolling out 350 electric vehicles.

The fleet, which includes a mixture of BMWs and Mini Coopers, is increasing in popularity. On average, DriveNow vehicles operate approximately 66km a day, an increase of 25 per cent at the same point a year ago.

Liz Benison, Managing Director of Mainland Europe, commented: “With the rollout of more electric vehicles, we are playing an important role in cutting urban congestion and supporting Copenhagen’s ambition to be a carbon neutral city by 2025.”

According to the Danish Electric Car Alliance, DriveNow has reduced CO₂ emissions in Copenhagen by 1,467 tonnes a year, which is the equivalent of taking 311 private cars off the road.

The Chairman of the Copenhagen Capital Region’s Traffic Committee, Jens Mandrup (SF), added: ”By 2035 we will see twice as much congestion in the Copenhagen metropolitan area. Shared transportation, including the car-sharing service DriveNow, has an important role to play in tackling this. We want to encourage as many people as possible to use a combination of car-sharing, public transportation and bicycles rather than choosing a private car.”