Addressing the challenges of Mobility-as-a-Service one element at a time
Mobility-as-a-Service might not have been entirely within people’s consciousness until recent years, but it is something that they are now trying to understand, and a trend that’s set to grow exponentially in the coming years.
You may have heard terms such as PaaS (Platform-as-a-Service), SaaS (Service-as-a-Service) that are often used in business these days. Mobility-as-a-Service (MaaS) is the process of joining several themes together. These themes are: cloud computing, social mobility, electronic transaction services and travel documents, environmental improvements, car-sharing and improved use of integrated public transport.
When looking at how MaaS would operate, the UK’s Deputy Chief Scientific Officer, Chris Whitty stated the following challenges:
- It should be no more expensive in the aggregate than currently, though who pays is a policy choice
- It should not systematically exclude anyone from travelling
- It should fit with obligations on air pollution and carbon targets
- It should enable people to get from A to B without using their own vehicle, though it would not preclude people from owning vehicles.