Mobile ticketing is now available across Rotterdam’s public transport network
Mobile apps enable passengers to access important information directly and quickly, and exponentially improve the convenience of public transport.
Passengers travelling on Rotterdam’s public transport – operated by Rotterdamse Elektrische Tram (RET) – can now purchase their tickets through a smartphone app.
Paying with iDEAL or credit card, the app offers tickets for travel on tram, bus, BOB bus, Fast Ferry and Metro across Rotterdam.
Director of RET, Maurice Unck, said: “With barcode ticketing, we are improving the customer experience on public transport in the Rotterdam region and taking the next step in the transition towards mobile payments. The barcode especially adds value for non-frequent travellers in our region as they can now buy their ticket in advance and online, and don’t need to search for a ticket machine anymore.”
The rollout complements major investments by RET in gate hardware and software upgrades from Thales Nederland B.V., designed to improve the passenger experience and reduce the need to queue for tickets. The new mobile capability will make it possible to add further developments to the app, such as joint venue ticketing.
“The greatly improved convenience that mobile ticketing offers can play a major role in making public transportation the preferred choice for more commuters, increasing ridership and taking more cars off the road,” explained Marcus Welz, President and CEO of Bytemark, Inc. “Rotterdam is vastly improving its intelligent mobility ecosystem and allowing passengers to experience how multimodal transportation and mobile ticketing can improve, not only passenger experience, but their lives.”