Arriva announced winner of Transport Achievement Award

Posted: 23 May 2011 | Arriva | No comments yet

Arriva has been announced as winner of the 2011 Transport Achievement Award by the International Transport Forum (ITF)…

Arriva logo

Arriva has today been announced as winner of the 2011 Transport Achievement Award by the International Transport Forum (ITF).

The company has won the award for its Bedre Bustur (Better Bus Ride) project in Denmark which focuses on improving the overall transport experience for clients, employees and customers.

The Better Bus Ride project in Copenhagen, which is underpinned by an innovative partnership with the local transport authority Movia, features a series of campaigns which support greater interaction between employees and customers.

One of the campaigns ‘Love on the bus’ saw frontline bus drivers presented with cards and flowers on their birthdays. A surprise birthday celebration for one driver was captured on film and posted on YouTube, which attracted attention from across the world with almost three million hits.

The judges said the project excelled in meeting local transport needs and ‘putting people first’. They were impressed by the company’s broad people focus, including both customers and employees.

David Evans, managing director – Arriva Mainland Europe, said: “With this award the judges have recognised Arriva’s commitment to our transport authority clients, customers and employees. While we are an international transport provider with operations in 11 countries we are a local operator and employer wherever we work. This award highlights our focus on delivering the transport needs of local people and communities and the value we place in our employees and the role they play in our success.”

As well as raising awareness of the improved travel experience and better satisfaction and respect between passengers and employees on a national scale, the initiative was successful in growing passenger numbers by seven per cent across five Arriva bus lines during 2010. Passenger numbers on the first line have risen by 32 per cent since 2008.

Winners will be honoured at a ceremony in Leipzig, Germany, on Thursday 26 May.

Arriva’s Fastrack service, based in Kent, UK, was recognised for outstanding innovation at the 2010 International Transport Forum (ITF) / International Association of Public Transport (UITP) awards.

Related organisations

Related people