Stockholm Public Transport deploys Gemalto end-to-end solution for world’s first customised travel card

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces that Stockholm Public Transport (“Storstockholms Lokaltrafik”, SL) is deploying AllAboutMe, a turnkey solution to design customised travel cards online. SL is the public transport operator in Stockholm County with around 700,000 commuters using their services every day. Gemalto is prime contractor for this project and provides SL with a comprehensive card issuance service. SL is the first transport operator in the world to launch a picture card program.

The full-service solution includes online purchase and web plug-in, contactless card production, image verification, secure personalisation and printing, as well as delivery to the cardholder. All issuance services are performed in Gemalto’s personalisation center in Sweden, to ensure commuters receive their card by mail within a few days.

Serverside, part of the Gemalto Group, provided an intuitive software interface that enables users to easily upload a personal photo on SL’s website or select a visual from their gallery and then securely order their card online. Commuters can enjoy the convenience of ordering their card from home whenever they want, which means greater comfort and considerable time saving. The new picture card service has had huge success, with a high adoption rate of close to 50% for online buyers, just one month after launch in February 2011.

“Offering our commuters a travel card that is unique to them is an innovative way to provide a more personal level of service,” said Lisa Svensson, Contract Manager Card Processing, SL. “Gemalto has been providing SL with contactless travel cards and personalisation services for three years and they continue to be our preferred partner for our latest innovation. Gemalto was able to set up the entire project in less than three months, which was critical in helping us to meet our stringent launch timescale.”

“Gemalto is bringing a broader set of value-add with new services that expand SL’s card-marketing efforts,” added Philippe Cambriel, Executive Vice-President, Gemalto. “AllAboutMe gets consumers bonded to their card and in the transport domain, it be a powerful feature to accelerate the phase-out of paper tickets.”

Additional information on Gemalto’s activities in transport

Gemalto is involved in a number of ticketing projects across the globe and has already rolled out more than 140 million contactless travel cards. Its references include Belgium, Brazil, Chile, China, France, Italy, Malaysia, Mexico, the Netherlands, the United Kingdom and the United States. Nearly 30 cities of over one million people around the world use Gemalto’s contactless transport cards.