Greater Dayton RTA launches Account-Based Ticketing system

Posted: 15 April 2021 | | No comments yet

The new Account-Based Ticketing system will allow riders to take advantage of fare capping technology, meaning they will pay less for their travel overall.

Dayton RTA tapp

Riders can use the Tapp pay app to load cash onto their ticketing account

The Greater Dayton Regional Transit Authority (RTA) and the Transit app have announced that riders on their network are now able to purchase reusable smartcards, giving them the ability to simply tap and ride without needing to buy a ticket or select a fare before traveling.

The authority says the new Account-Based Ticketing system, which is powered by Masabi’s Justride platform and available through Transit, RTA’s official app, uses fare capping technology to ensure all riders are charged the best possible price for their journey.

RTA riders can now purchase smartcards from newly installed Ticket Vending Machines (TVMs) and add funds to their account using cash or credit and debit cards. To preload cash onto their Tapp Pay account, retailers scan a barcode on riders’ Tapp Pay card or Tapp Pay in the Transit app. RTA says this is of particular benefit to cash riders, and those who choose not to use credit or debit cards to top up their smartcard or account.  

“Traditional transit fare systems have created a situation where customers who are least able to afford the upfront costs of a monthly pass end up paying more, but also end up travelling less by the end of the month,” said Brandon Policicchio, RTA’s Chief Customer & Business Development Officer.

“This development is the last piece of the puzzle of our work with Masabi, bringing fare equity to our customers with this technology, and offering them a convenient and contactless method of riding our services.”

“The pandemic has accelerated agency adoption of new fare payments technologies, in particular contactless – which offers huge benefits to agencies and riders alike. However, transit agencies must also maintain accessibility to all riders, regardless of whether they own a smart device or prefer to pay with cash,” said Brian Zanghi, CEO of Masabi.

“This development brings access to the best possible fare and contactless convenience to all riders of Greater Dayton RTA and we’d like to thank the agency and our partners in helping make it a reality.”