EMT Valencia launches cashless mobile ticketing solution

Valencia is to become the first city in Spain to phase out cash payments in favour of contactless payment options on public transport as the Municipal Transport Company of Valencia (EMT Valencia) has announced the launch of EMTicket mobile ticketing app.

The app has been launched in partnership with Masabi, Mastercard and financial services firm Banco Bilbao Vizcaya Argentaria (BBVA), and aims to offer an upgrade to current ticketing options by making it conact-free and safe for passengers to purchase and display tickets directly on their smartphones.

The multilingual EMTicket app removes the need for passengers to carry cash or to physically interact with ticketing infrastructure. Once purchased in app, passengers can activate tickets on their mobile device and show them on screen to the driver when boarding EMT Valencia’s services.

“This new app will not only help to modernise our services, but also offer EMT Valencia’s passengers a convenient and immediate way to purchase tickets,” said Josep Enric García Alemany, Managing Director of EMT Valencia. “We are excited to be deploying Masabi’s mobile ticketing platform to allow our passengers to manage their entire transit experience from a single app anytime, anywhere, and to be the first city in Spain to introduce an entirely cash-free onboarding service.”

“We are committed to providing uncomplicated solutions which can improve people’s day-to-day lives, and EMTicket is a great example of this,” said Carlos Rodríguez, Regional Director of BBVA.

“This initiative is clear example of Mastercard’s commitment to make cities more efficient and more sustainable – but most importantly – safe and convenient for the people who live in and visit them,” said Paloma Real, General Manager, of Mastercard Spain. “We are delighted to form part of this initiative that puts Mastercard technology at the heart of city infrastructure to improve daily experiences for the residents and visitors of the city of Valencia.”