Real-time information developments in Madrid – passenger benefits
Since the inception of Consorcio Regional de Transportes de Madrid (CRTM), Madrid’s public transport authority, the mobility patterns of the region have changed, becoming gradually more complex. Nuria Blanco, from the public transport innovation and management centre department (CITRAM), shares how it is harnessing the latest innovations in real-time passenger information to provide its passengers with the highest possible quality of service.
THE current total number of journeys in Madrid during a single working day totals 12.9 million. Two-thirds of these are multimodal and made by passengers who need dynamic, timely information at system level in order to optimise their time and travel efficiently.
Responding to the increasing demand for multimodal information in real time, CRTM is driving the creation of new developments that allow the integrated management of the public transport system at a strategic and tactical level. We are achieving this by coordinating the actions of 40 operators that are part of the region’s public transport system in real time, and relaying relevant information to clients through the collaborative use of applications.
CITRAM – the Innovation and Management Centre of CRTM – ensures that citizens are at the centre of its activities and this has been a crucial factor in its model. CITRAM revolutionises the traditional concept of public management by managing the public transport system as a whole. This not only supports technological progress, but a cultural development whereby all agents can access an environment of collaboration and coordination in order to glean optimum information to modify the public transport authority’s activity. The platform is available to observers as well as parties actively involved in real-time management.
Its primary aim is to provide citizens with high quality services thanks to the integration of real-time information regarding the infrastructure and services of every mode that operates in the region, with support from technological innovation, thus improving mobility management and decision making.
Information distribution module
In order to meet this goal, CRTM has created multimodal tools to improve the management work of the public transport authority and the quality of the public transport service as perceived by passengers by means such as the information distribution module.