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With the geofencing technology's promise of targeted marketing partnerships, RIPTA aims to enhance transit services and promote widespread access to public transportation through the programme extension.
The extension of the 'Ride Free Central Falls' pilot programme will allow RIPTA to continue using geofencing technology to promote public transport use and explore targeted marketing partnerships until August 2023.
The ‘Ride Free in Central Falls’ pilot programme will test the effectiveness of using technology to promote the use of public transportation, and will help RIPTA to make informed decisions about future services and policy.
