Since June 2021, First Bus has implemented one of the largest Tap On/Tap Off (TOTO) schemes outside of London. For Intelligent Transport, Owen Hughes, Head of Retail Development at First Bus, provides an update on the rollout and its impact so far.
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First West Yorkshire
By overhauling the fares structure and introducing TOTO payments in West Yorkshire, First Bus hopes to encourage more people to travel by bus post-pandemic.
First West Yorkshire has recorded over 80,000 contactless transactions since launching the new payment method over one month ago and the figures continue to rise…