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First Bus Leicester



The importance of investing in customer journeys

13 January 2022 | By

First Bus Leicester and First Bus Potteries, in partnership with Ticketer and Littlepay, recently announced the implementation of one of the largest Tap On/Tap Off (TOTO) schemes outside of London. Owen Hughes, Head of Retail Development at First Bus, discusses the scheme and its role in creating a seamless customer journey.