In a webinar previewing this year’s Intelligent Transport Conference, we brought together four industry experts to discuss the potential for MaaS implementation and, in turn, its potential to make our cities smarter. Here, Intelligent Transport’s Sam Mehmet picks the key findings from the discussion.
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European Metropolitan Transport Authorities (EMTA)
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Intelligent mobility, in particular the concept of Mobility-as-a-Service, is gaining a lot of attention in the contemporary debate about the future of mobility. In this article, which draws on EMTA’s current research on MaaS, Ruud van der Ploeg, EMTA General Secretary, and Thomas Geier, EMTA Research Assistant, address the challenge…
Ruud van der Ploeg, Secretary General of the European Metropolitan Transport Authorities (EMTA), explains why identifying passenger needs and focusing on user experience will help determine the future success of smart ticketing technology and Mobility-as-a-Service.