This eBook can help you decide the best approach to provide the right MaaS application for your riders.
Mobile apps have become part of the most useful ways for users of public transportation to plan their journeys. In the past two years, two main approaches to providing this service have emerged:
Using a generic consumer mobile app
Establishing your own branded app
This document compares between the two approaches, describes the pros and cons of each approach, and gives you the tools to make the right decision, based on your organisation. Giving riders the ultimate Plan. Pay. Ride experience.
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