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YouGov releases U.S. car subscription services trends report

YouGov’s U.S. car subscription services quarterly trends report dissects consumers’ evolving sentiments and attitudes towards new automotive business models.

YouGov report

The automotive industry’s future is being shaped by changing business models. With the rise of car subscription services, we are seeing a possible fundamental change in the way that drivers own and operate vehicles.

As opposed to owning or leasing a car, a ‘car subscription’ is a subscription service where a customer pays a monthly fee to use a car for a period that they decide, with no commitment or hidden/extra payments or deposits.

The first in a series, YouGov’s US car subscription services quarterly trends report helps automotive and mobility brands gain a better understanding of their consumers’ evolving sentiments and attitudes towards new business models.

Download the report to:

  • Uncover the reasons why consumers aware of car subscription services are five per cent more likely than they were in 2021 to use them
  • Find out why American drivers do and don’t use these services
  • See the car subscription services people are increasingly using.

YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.