whitepaper

Providing a solution to improve the customer experience and ensure both rider and personnel safety

In this whitepaper, Modeshift provides in-depth insight into its South Central Transit Authority account-based fare collection and contactless ticketing case study, in which the company supported the authority in improving the customer experience and providing safety to both riders and agency personnel.

A solution to improve the customer experience and provide safetyThe South Central Transit Authority (SCTA) was founded to serve public transit in Lancaster County and Berks County. It comprises Berks Area Regional Transportation Authority (BARTA) and Red Rose Transit Authority (RRTA).

As the COVID-19 pandemic struck, it became obvious that contactless ticketing was not only a step towards improving the customer experience, but was also a necessity to provide safety to both riders and agency personnel.

As a result, SCTA contacted Modeshift following a recommendation from an industry expert, and Modeshift immediately put on the table its 360-degree mobility platform, which is specifically designed to tackle the problems of small and mid-sized cities. It offered a full stack of tools that could help SCTA to implement account-based fare collection and contactless ticketing.

Read this whitepaper to find out more about how Modeshift supported SCTA in launching the smart transit pilot in just six months and in the midst of a pandemic, despite the challenges that both the company and the authority faced.

About the company

Modeshift is a U.S. company that helps transit agencies to modernise their user-facing technology and the underlying infrastructure – to improve efficiency, increase ridership and provide adequate, sustainability-oriented service. It is the only all-in-one digital mobility infrastructure platform that also gives the transit industry the tools to reduce their carbon emissions and aim for sustainability.