Consumer-behavior shifts: What is driving decisions on mobility and transportation?

Watch the webinar with YouGov as they conducted a deep dive into the present and future of mobility and transportation in the United States, Canada and Mexico.

Digital transformation is revolutionizing the auto industry and mobility as we know it. New business models – such as vehicle subscriptions, on-demand mobility and shared-car ownership – have emerged and continue to outpace us as we speak. How has this progress altered consumer behavior and purchase intent? And which trends accelerated by the global pandemic will continue on the road to mass adoption? 

Building on the YouGov International Automotive Report 2021, Suzanna Mitrovich, Global Head of Automotive, and Anthony Bean, Senior Director of Sales, from YouGov conducted a deep dive into the present and future of mobility and transportation in the United States, Canada and Mexico.

Watch the conversation on consumer behavior, covering: 

  • Behavioral shifts in mobility and transportation 
  • Personal vehicle usage and alternative mobility options 
  • An evolving omni-channel path to automotive purchase.

This 30-minute session spoke about the present and future state of the automotive and mobility sectors, including vehicle sustainability considerations and car-ownership trends; and then followed by a 30-minute Q&A moderated by Intelligent Transport’s Deputy Editor, Leah Hockley. 


Suzanna MitrovichSuzanna Mitrovich, Global Sector Head of Automotive at YouGov

Suzanna Mitrovich is an automotive industry expert, with vast experience of driving change in the automotive industry with data insights and analytics. She is passionate about supporting OEMs and emerging companies through the digital transformation that is taking place in the automotive and mobility sectors. She has experience with working with teams across the world to deliver best solutions across the organizations, including marketing, sales, aftersales and retail. She has received two bachelor degrees (BA & BSC) and is currently an MBA Candidate. 

Anthony BeanAnthony Bean, Senior Sales Director at YouGov

Anthony Bean comes to YouGov with over 16 years of experience in the Market Research industry. He started his career with J.D. Power and Associates, working in their Automotive Research Division, before joining Harris Interactive, Millward Brown, Toluna and The ISA Group. Using an expansive portfolio of products and services, Bean has been able to deliver world-class solutions to his clients, helping them to accomplish their research goals throughout the years. Bean graduated from Central Michigan University with a BSBA in both Marketing & Logistics and he has a concentration in Sales.


Is the webinar free?
Yes – there is no charge to watch the webinar, either live or on-demand.

When will the webinar take place?
The webinar will be taking place on 28 October 2021 at 18:00 BST/13:00 ET.

Can I watch the webinar later?
The webinar will become available to watch on-demand shortly after the live broadcast takes place.

What are the benefits of attending live?
During the live webinar, you will be able to pose questions to the speakers, which will then be answered during the live Q&A session at the end of the webinar.

How long will the webinar be?
The live webinar will last for up to one hour.

Who will be moderating?
Leah Hockley, Deputy Editor, Intelligent Transport.

What do I need to watch this webinar?
All you need is a computer with an internet connection. It is advised to use headphones where possible for your own comfort.