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With its focus on financial benefits, environmental consciousness and convenience, the campaign seeks to encourage the public to choose buses as a preferred mode of transportation, promoting sustainable travel choices across Scotland.
As a result of the success of the scheme, the £2 bus fare cap across England has been extended by an additional two months, enabling passengers to travel more affordably and sustainably.
Millions of passengers across England will benefit from £155 million in government support to cap bus fares at £2 and maintain critical services in order to ensure that people can travel affordably.
Service cuts and fare increases have been predicted for England's bus operators once the UK government's Bus Recovery Grant expires in March 2023, according to a new report for the Urban Transport Group.
