Case study: MTR – Enhancing the customer experience with data
Date: 5 November 2019
- MTR’s commitment to solving today’s challenges in passenger information through the management of data
- Examples of how aspects of a journey such as information and ticketing can come together to give a personalised experience·
- The development of ‘MyHeadsapp’, a journey planner that works across all transport modes in Stockholm but is specifically designed for commuters.
- Lessons learned