Session Details

Case study: MTR – Enhancing the customer experience with data

Date: 5 November 2019
Time: 11:40

  • MTR’s commitment to solving today’s challenges in passenger information through the management of data
  • Examples of how aspects of a journey such as information and ticketing can come together to give a personalised experience·
  • The development of ‘MyHeadsapp’, a journey planner that works across all transport modes in Stockholm but is specifically designed for commuters.
  • Lessons learned

Speakers

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