In-Depth Focus: Mobility-as-a-Service
Intelligent Transport Issue 2 2023’s Mobility-as-a-Service In-Depth Focus features articles from Solent Transport and Calypso Networks Association discussing the importance of managing customer expectations and ensuring success through effective MaaS marketing and how ticketing options for Mobility-as-a-Service need to integrate fully with existing public transport offers or they risk derailing growth.
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