Case study: How we could increase patronage through customer digital tools: leveraging the mobile device
Date: 1 November 2018
Time: 16:30
A continuing challenge for all public transport operators is, how to increase patronage in an increasingly competitive market? Go-Ahead believes that an important tool for increasing patronage, and moving people from cars to public transport, is leveraging customer digital tools to deliver a superior customer experience and ultimately greater satisfaction for the customer.The emphasis on digital and mobile integration cannot be understated, and will be a crucial component for public transport operators to get up to speed, and keep pace with, if they are aspiring to retain and grow their customer base.
