How four communities are using demand-responsive technology to revive public transport in 2021
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The reason why hundreds of cities and transport operators are exploring demand-responsive public transport (also known as DRT) isn’t because of its cookie-cutter implementation, but rather its virtually endless customisation and flexibility. DRT is capable of solving mobility problems both macro and micro. Cities like Zurich, for instance, are employing DRT to fill gaps in the evening hours when traditional public transport offerings are less available, while communities like Mansfield in the West Midlands rely on DRT to provide a pre-booking commute option for NHS workers.
In this panel, participants learnt how some of the world’s most innovative communities are utilising demand-responsive technology in ways that do more than simply shuttle passengers from point A to point B.
Panellists included:
- Jess Oppetit, UK Country Manager, Via Transportation Inc.
- David John Parker, Head of Commercial, Stagecoach North East
- Steve Hayes, Head of Network Transformation at Transport for West Midlands
- Adele Wearing, Strategic Lead for Transport, Milton Keynes Council
- Silvan Weber, Project Manager, Verkehrsbetriebe Zürich
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Speakers
- David John Parker, Head of Commercial, Stagecoach North East
Responsible for commercial strategy at Stagecoach North East. This role additionally incorporates delivery of key commercial projects, including new business opportunities and adoption of associated technologies. David has over 20 years’ experience in the local bus industry, and relished the challenge to deliver Stagecoach’s pioneering “Tees Flex” Demand Responsive Transport service in Spring 2020.
- Steve Hayes, Head of Transformation, Transport for West Midlands
Steve Hayes is Head of Transformation at Transport for West Midlands, covering the cities of Birmingham, Coventry, Wolverhampton and the surrounding areas. His role is to embed innovation in the day to day delivery of transport services across the region by developing new business models and embracing technology. Prior to joining TfWM in 2020, Steve was Head of Transport at Milton Keynes Council, leading the Council’s pioneering schemes to develop demand responsive transport solutions.
- Adele Wearing, Strategic Lead for Transport at Milton Keynes Council
Adele Wearing is Strategic Lead for Transport at Milton Keynes Council and has worked in local authority transport for around 20 years. She has delivered a wide variety of schemes in that time including stops and shelters, urban regeneration, signalised crossings, cycle lanes and parking machines, even a stint in traffic regulation orders, before she became focussed on intelligent transport and tech related schemes around 2010. As the lead in public transport at MKC she has again widened her role keeping Transit Tech integrated into her approach to delivering a modern, effective transport network in Milton Keynes.
- Silvan Weber, Project Manager, Pikmi
Silvan Weber is Project Manager of Pikmi, Zurich’s first on demand ride pooling service, operated by Verkehrsbetriebe Zürich (VBZ), the local public transport operator. Besides on demand mobility, Silvan is studying and developing future urban mobility concepts such as autonomous vehicles, mobility hubs and long-term public transport network strategies.
- Moderator: Jess Oppetit, UK Country Manager, Via Transportation Inc.
Jess Oppetit is Via’s UK Country Manager where she oversees Via’s Partnership, Expansion and Launch efforts in the UK. Prior to Via, Jessica worked for Apple in Singapore where she led supply chain operations across Asia for Apple’s Mac division. She has also worked as a management consultant and a lawyer. She has an MBA from Harvard Business School, a Masters of Law from the Australian National University and a Bachelor of Commerce and Bachelor of Laws from the University of Melbourne.
