Accelerating the deployment of account-based ticketing on mobile
Hints and tips on accelerating the deployment of Account Based Ticketing on mobile to give passengers touch free, best value fares on a smartphone, even without a bank account.
Account-based ticketing (ABT) simplifies travel for passengers, opening transport operators and authorities up to new opportunities and giving passengers confidence that they’re never paying over the odds for transport services. The next step in this journey is to make travel even simpler by deploying ABT on a device almost everybody has – a smartphone.
An ABT barcode app on a smartphone removes the need for cash or multi-user touch screens, which leads to reduced bottlenecks and better social distancing, with the benefit of being able to offer best value fares for passengers.
ACT, a Fujitsu company, recently shared informative guidance on deploying account-based ticketing on mobile at the Smartex TCF2020 conference. In this recorded extract from the conference, Paula Dauncey, Senior Account Manager at ACT, discusses how a barcode app can offer best value and inclusive, touch-free ticketing, while, unlike other contactless solutions, not leaving those without a bank account at a disadvantage.
Click here to find out how bus operator, Trentbarton, deployed ABT on mobile, to break down the barriers to public transport use.