COTA and Lyft partner up to provide better passenger information
Riders in the Ohioan city of Columbus will now be able to see COTA transit options within the Lyft app, in a move with both organisations hope will improve connectivity in the city.
Lyft has partnered with the Central Ohio Transit Authority (COTA) to add local public transit information in-app so both CoGo Bike Share and rideshare customers can compare more of their transportation options within the Columbus area.
It’s hoped this new feature, along with Lyft rideshare options, will provide customers with access to a broad range of affordable and reliable public transportation options from COTA.
According to COTA, 44 per cent of Lyft riders in the Columbus area do not own a personal vehicle and 55 per cent of Lyft riders in Columbus have reported using Lyft to get to or from public transit in the past. The update puts mobility options front and centre, making it easier for riders to make informed decisions about how to get from point A to point B quickly and sustainably.
The transit feature allows customers to see upcoming departures for COTA’s nearby fixed-route service. Customers can see transit lines and approaching vehicles on the map or they can simply enter a destination for a complete itinerary from start to finish. For nearby destinations, Lyft shows walking directions alongside COTA and rideshare options.
“Now more than ever, it’s important for riders who may not own a personal vehicle, to be able to access all of their transportation options in a single place whether that be public transit, bikeshare or rideshare,” said Caroline Samponaro, Head of Transit, Bike and Scooter Policy at Lyft.
“The future of transportation is about giving riders options and empowering them with the information they need to decide how to best get where they’re going quickly, affordably and sustainably.”
“Lyft’s decision to include COTA real-time transit information on its platform further demonstrates how private and public mobility partners can work together for a better customer experience,” said COTA Chief Innovation Officer Sophia Mohr.
“As COTA works to enhance mobility in Central Ohio, we appreciate organizations like Lyft for collaborating with us to make accessing transportation more equitable and inclusive.”
Lyft operates the CoGo Bike Share system, which has grown to include over 600 bikes across over 80 stations since it was founded in 2013.
Lyft’s Transit feature is now available in 20 cities across North America, including New York City, Chicago and Portland, with more planned through 2021.