The world of shared mobility is changing and, at UITP, its members are taking notice. But, what is the definition and direction of what it means to ‘share’ mobility? And how does this developing sector fit into the urban and less urban mobility landscape? UITP’s Head of the Multimodal Mobility Unit, Lidia Signor, writes for Intelligent Transport on the need to take action to deliver for our cities, regions and their residents.