After a successful pilot programme, Albuquerque’s ABQ RIDE is permanently adopting a fare-free model. The Zero Fares initiative, launched as a result of the challenges brought by COVID-19, resulted in a range of benefits for passengers and the operator alike, and this innovative move reflects Albuquerque’s commitment to equitable and accessible public transportation, setting a precedent for cities both nation and worldwide.

Exclusively for Intelligent Transport, Megan Holcomb, Public Information Officer at ABQ RIDE (City of Albuquerque), discusses why the city decided to shift to fare-free, what the impact has been on residents and how the decision is helping the operator to shift its focus to other challenges.