Local authorities working with Uber to fight suburban and rural isolation using a hybrid DRT approach

Are public transport and ride-hailing services mutually exclusive? Or can they instead work together to increase ridership and better manage operating costs? Jonna Heikkinen, Public Transit Lead – EMEA at Uber, shares her thoughts on how the ride-hailing company is supporting local public transport agencies to deliver a hybrid DRT model where they complement their existing services with Uber.