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VIA Metropolitan Transit: Innovating to serve

Kammy Horne, Senior Vice President of Development and Planning for VIA Metropolitan Transit, explains how the transit operator is offering more information and mobility options to the residents who need them the most.

VIA Metropolitan Transit: Innovating to serve

It goes without saying that any reliable public transportation system must have the ability to effectively communicate with its customers in real time and in multiple formats. Communication must be two-way and easily seen, understood and usable for everyone. 

Communication must be two-way and easily seen, understood and usable for everyone”

VIA Metropolitan Transit (VIA) provides public transportation to the Greater San Antonio Region and is unique among its Texas peers in that it covers a large service area, serving a population that is socioeconomically disadvantaged, reporting low incomes and high reliance on public transit. It’s also the least-funded major metro that is operating in the state. Communication to our passengers must take many things into account and continue to innovate while managing to a limited budget. This article will cover the background of the system and customers; VIA’s customer communication tools; and other modes of travel and communication that are provided.

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