Alex Froom, Director of Zipabout, discusses how Mobility-as-a-Service (MaaS) has the potential to drive a total behavioural shift from an over-reliance on the private car to widespread use of more sustainable transport initiatives. However, there are challenges within doing so and both public and private transport need to work together…
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Alex Froom - Zipabout
Interest in intelligent transport and Mobility-as-a-Service (MaaS) is growing, but to date, there is little to prove that the exciting talk of ground-breaking innovation is any more than just that. Alex Froom, Director of MaaS technology specialist Zipabout, examines why.