MaaS Ambassador and Facilitator, SFMCON ApS
Søren Sørensen is an experienced independent management consultant targeting Mobility-as-a-Service and smart ticketing programmes internationally. Moreover, he acts as an ambassador promoting the conversion from private car mobility to shared mobility and MaaS. In 1998 Sørensen founded SFMCON, a management consulting company. Since 1984 he has held numerous executive positions working on large scale programmes and change management in public transport, smart ticketing, credit card, video game and airlines communication businesses. Recently, he has headed the national travelcard (rejsekort) program at DSB (Danish Railways) and Midttrafik (second largest public transport administrator in Denmark).